OVI DIGITAL

Available for new projects

Products that ship.

Platforms that scale

I help founders and product teams turn ideas into production-ready software, improve existing platforms, and make technical decisions with senior engineering judgment.

15+ years across SaaS, marketplaces, internal tools, and my own products. I combine hands-on full-stack engineering with the judgment to choose the right path and the experience to build products that ship, get found, and survive production.

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Ovi Indrei

Zero-To-Scale Engineer

Worked with:

Services

From idea to production. From bottleneck to scale.

Whether you're building from scratch, scaling a live platform, or need a senior technical second opinion, you work directly with the engineer doing the work. No handoffs, no layers, just experienced ownership from idea to production.

Build Your Product from Zero

From idea, spec, or rough prototype to a production-ready web product: architecture, frontend, backend, database, infrastructure, deployment, and launch.

Extend & Scale Your Platform

For products that have outgrown their foundations: performance improvements, feature delivery, auth and payment migrations, search, data pipelines, cloud infrastructure, and reliability work.

Technical Consulting & Audits

A senior review of your architecture, codebase, performance, security posture, delivery workflow, and technical risks, with clear priorities and a practical action plan.

AI Integration & Engineering Workflows

Practical AI for real products and teams: LLM integrations, internal tools, AI-assisted workflows, search/RAG prototypes, automation, testing, guardrails, and developer workflow enablement.

How I Deliver

Direct communication, senior technical ownership, weekly demos, clear documentation, pragmatic use of AI where it improves output, and production-ready work your team can run after handover.

TypeScriptNext.jsReactNode.jsPostgreSQLMongoDBPrismaHasuraGraphQLREST APIsAWSVercelDockerElasticsearchVitestCypressPlaywrightTechnical SEOAI Search Optimizationi18nClaude CodeTanStack QueryTailwind CSSStorybook

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About me

I build like an engineer. I think like an owner.

I've spent 15+ years building web products for clients, teams, and my own ventures. From early internet tools to modern platforms like MapDance.com, I bring the perspective of someone who has built, launched, marketed, maintained, and learned from real products.

Available for Hire

Ovi Indrei

Zero-To-Scale Engineer

I’ve been building for the web since 2008.

Early on, I launched DetectInvisible.com, a Yahoo Messenger status-checking tool that grew to over 300,000 monthly unique users before I exited it. Running it taught me what production really means beyond code: infrastructure, uptime, SEO, analytics, online marketing, and monetization.

Since then, I’ve worked as an independent contractor, built projects for universities, medical-education companies and Uber’s Chicago operations team, and served as a full-stack engineer at ImmoScout24 Austria. Alongside client work, I kept building my own products and experiments, including MapDance.com, which I acquired in 2025 and rebuilt solo from the ground up.

I work like a technical partner, not a ticket-taker: I challenge scope, propose simpler paths, and take responsibility for the result, from data model to deployment to search visibility.